Personalization & Optimization

When discussing the personalization and A/B testing of websites, there’s always a debate about how these features affect web performance and user experience.

https://main--da-elsie--samircaus.aem.page/martech/personalization-and-optimization

Hybrid Personalization

Hybrid personalization describes the process of retrieving personalization content server-side, using the Edge Network Server API, and rendering it client-side, using the Web SDK.

https://main--da-elsie--samircaus.aem.page/martech/hybrid-personalization

Experimentation

Experimentation is the practice of making your site more effective by changing content or functionality, comparing the results with the prior version, and picking the improvements that have measurable effects.

https://main--da-elsie--samircaus.aem.page/martech/experimentation