Experience Delivery Foundation

This site is intentionally simple at its core and opinionated about its tooling, so it can stay fast while still being deeply integrated with Adobe’s experience stack.

The content is managed using Document Authoring: pages are authored in documents (instead of a heavy CMS UI) and mapped to the site via blocks and metadata. The initial setup came from the public starter template at github.com/adobe/da-live, which provides a baseline structure, styling, and build pipeline tailored for Edge Delivery Services.

For delivery, the site is deployed on Cloudflare and fronted by a Cloudflare Worker. The Worker sits between the user and Edge Delivery Services, giving us a flexible place to handle advanced behaviors - such as calling Adobe’s Edge Network, injecting personalization data, or shaping responses without bloating the client.

On the marketing technology side, the site uses Adobe Experience Platform Tags with the Web SDK as the primary integration layer. Tags handle analytics and data collection, while the Web SDK is responsible for sending events and applying personalization. Personalization itself is powered by Adobe Target and Adobe Experience Decisioning, which provide the decisions and offers that the Web SDK renders in the browser.

Together, this stack : Document Authoring, the da-live template, Cloudflare Workers, and Adobe Tags with Web SDK, Target, and Experience Decisioning forms the “experience foundation” for everything else on the site: data, personalization, experimentation, and AI-driven enhancements layered on top of a fast, edge-native core.