What is Agentic AI?
Build Smarter Sites with Agentic AI
Harness Adobe's AI capabilities to personalize customer journeys, automate decisions, and accelerate content creation - all on the performance-first foundation of Edge Delivery Services.
Agentic AI goes far beyond simple question-and-answer interactions. These systems interpret goals, reason through multi-step tasks, and take action across tools and channels - while keeping humans firmly in control.
Adobe offers a growing family of AI agents across its product portfolio - from content creation and site optimization in AEM, to audience management and journey orchestration in Experience Platform. These capabilities are now unified under Adobe CX Enterprise: an end-to-end agentic system that orchestrates B2B and B2C customer experiences in the AI-driven era. It brings together content, data, and journeys into a single, co-ordinated platform - connecting a content supply chain, customer engagement, and brand visibility to deliver personalised experiences at scale, for both humans and AI agents.
Three Levers for Smarter Experiences
On Edge Delivery Services, AI and agentic capabilities give your team three powerful ways to work smarter:
Build & Evolve Faster
Use agents to migrate content, generate variations, and refactor layouts - without compromising EDS's performance-first architecture. The Experience Modernization Agent helps teams onboard and evolve sites through AI-assisted migration and block development, with developers staying in charge via Git-based review workflows.
Optimize Continuously
Combine EDS's built-in experimentation framework with the Experimentation Agent to analyze results, understand why variants win, and surface the next best test to run. Move from guesswork to data-driven decisions - faster.
Design for Humans & Agents
As a growing share of traffic arrives from AI assistants and automated agents, EDS's clean, API-first architecture ensures your content is discoverable and actionable for both human visitors and machine audiences alike.
The Bottom Line
Agentic AI on Edge Delivery Services means pairing a performance-first delivery stack with intelligent systems that can co-create, co-operate, and continuously optimize your site. Your teams stay focused on strategy and creativity - agents handle the heavy lifting behind the scenes.